Davines and Osgood-O'Neil Salon Presents the 2nd Annual Sustainable Beauty Day

The second annual Sustainable Beauty Day—a proud partnership between Davines and The Fruit Tree Planting Foundation. Building on the success of last year’s first-ever Sustainable Beauty Day, Davines is proud to continue its charitable initiative this year on Monday, October 15^th. Last year’s Sustainable Beauty Day raised over $25,000 due to the participation of 54 salons in the US and Canada, and helped plant 6,000 fruit trees in Mozambique’s impoverished communities and at an orphanage in South Africa. Sustainable Beauty Day 2012 aims to raise $50,000 to fund a fruit tree planting project in Brazil.

As the only sponsor responsible for planting more than 6,000 native fruit trees throughout Brazil, Davines and select salons across the US and Canada will do their part on Monday, October  15^th, by opening their doors to offer clients cut and styling services free of charge. Each client will be encouraged to make a $15 minimum donation for the service, and 100% of the proceeds will go toward The Fruit Tree Planning Foundation. The Foundation’s partnering NGO’s and civil groups in Brazil will lead an organized effort to plant and harvest the trees, ensuring that the “fruits of our efforts” will serve as a direct food source for in-need communities.