Davines North America is pleased to announce a charitable initiative for salons across the US and Canada to celebrate our 3rd Sustainable Beauty Day, which will take place on Monday, October 7, 2013. On that day, consumers can visit participating salons and receive a cut and styling service for a donation. All proceeds from this day will go directly to The Fruit Tree Planting Foundation.
The 2012 edition raised $62,000 thanks to the efforts of 80 salons in the US and Canada. The amount was enough to plant 5,800 fruit trees in elementary school yards and communities in Brazil.
In 2013, we are once again partnering with The Fruit Tree Planting Foundation (www.ftpf.org). As with many environmental charities, planting trees is central to their cause. But by planting fruit trees only in communities worldwide, they take an environmental project and raise it to the level of social
sustainability. This “socio-environmental” duality is a beautiful fit for Davines.
OUR 2013 GOAL
With the collaboration of Davines salons, our goal is to raise $75,000 this year to fund a fruit tree planting project in the US Southwest. Davines will be the key sponsor for a project that will bring fruit trees, agricultural education and a direct, local source of nourishment to American Indian communities in New Mexico and Arizona. FTPF’s Brazil-based support teams (NGOs and civil groups) will ensure an organized effort and will help to make sure that the literal “fruits of our efforts” will be cultivated for years to benefit the community.
The stylists at Osgood-O’Neil Salon, along with many other salons across North America , will be donating their time on Monday October 7th to raise proceeds for the Fruit Tree Planting Foundation.
